Evaluating Your Current Brand Identity

The first step is learning as much as possible about your business, customers, and industry. Study what’s happening in your field closely. Look at similar companies and what they do well. Talk directly to customers through surveys and discussions. 

Find out how they see your brand now. Consider your advantages, disadvantages, and room for improvement. Also, consider risks outside your control. Review sales and feedback for clues on what’s working and what needs help. 

All this research provides important insights. It informs the next decisions by revealing what matters to customers and how your brand can better serve them. This discovery phase lays the groundwork for an effective strategy.

With research complete, it’s time for creative brainstorming. Gather your team to start envisioning what your brand could be. 

Draw inspiration from your findings to craft ideas that capture your vision. Create visual mood boards showing different looks and feels to represent critical attributes and personality traits. Develop style guides outlining potential color palettes, iconography, fonts, and graphic elements. 

Get early feedback from stakeholders and customers to refine concepts. The goal is to explore compelling approaches that align with your goals and set you apart. This step gives you promising directions to evaluate further before deciding on a final strategy and identity.

With potential concepts, it’s time to design your logo – the graphical symbol representing your brand. An effective logo lays the foundation for a robust and cohesive identity.y

It needs to convey what you stand for in a simple, memorable way that works across all sizes and platforms. Create multiple draft logo designs adhering to best practices like balance, legibility, and versatility. Test them through focus groups and make refinements. 

Remember, this logo will be your brand’s publicly recognized emblem for years, so get it right. Once finalized, conduct a trademark search to legally protect your new logo design for maximum impact and ROI on your brand strategy.

With your new brand assets like logo and visual identity elements established, it’s time to develop usage guidelines. 

A branding agency in Dubai knows clear rules are essential for consistency as the brand launches. The guidelines outline precisely how the logo and other branded items should appear in different applications. This includes specifications on acceptable colors, typefaces, layouts, and more. 

Guidelines future-proof your brand across various touchpoints like packaging, stationery, vehicles, apparel, and beyond. They empower colleagues and external parties such as freelancers, printers, and franchisees to portray your brand accurately. Adhering to the manual cements your brand’s credibility and presence in the market over the long run.

Now, it’s time to reveal your newly crafted brand identity to the world. But first, internally launch the new brand to educate employees as brand ambassadors. Roll out guidelines through training sessions. 

Update all company assets, marketing materials, website, and more with the new identity. External launch activities may include press releases, social media campaigns, special promotions, and partnership announcements. 

Consistently showcase the brand personality and messaging. Monitor initial responses and optimize based on customer and market feedback. The launch transition establishes the first impression and credibility of your brand strategy work. With the proper roll-out, customer recognition and loyalty start growing strong.

Your work isn’t done once launched. Markets and customers are constantly changing, so your brand must evolve. 

Ongoing evaluation ensures your identity stays fresh and relevant. Revisit your branding at regular intervals through further customer research and data analysis. 

Assess if any aspects need updating while keeping the overall strategy cohesive. Continuous minor refinements help optimize recognition and relevancy over the long run. This builds lasting brand equity that maintains audience connection and aids future growth goals.