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Google Ads vs Facebook Ads: Which One Boosts Your ROI More?

When deciding to increase ROI, my primary consideration will be whether to use Google Ads or Facebook Ads. Did you know that for every $1 a business puts into Google Ads, it earns back $2? Now that's something impressive! On the other hand, Facebook Ads…

16 Proven Social Media Marketing Types with Examples

Social media is where the world connects! With 5.17 billion users worldwide, it’s a platform you can’t ignore. A recent survey suggests that social network use has become widespread as, on average, each person uses 6.7 different social networks within a month. Social media penetration…

B2B vs B2C Lead Generation – Comprehensive Comparison 2024

Whether a business sells to other companies or directly to consumers impacts how they generate leads. Companies that sell to other businesses (B2B) focus on finding potential customer companies. Common tactics include digital ads, exhibitions and content marketing. Research shows B2B companies dedicate around 36%…


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